“I’m so excited. You’re the first person I’ve talked to about this,” says Arby’s chief marketing officer, Jim Taylor. “I’ve been working behind the scenes for three months.”
In this moment, I cannot possibly anticipate what Taylor, who leads menu development at Arby’s, is going to tell me next.
“People love meat already. What Americans have a harder time doing is enjoying vegetables,” he says. “So we said, ‘If they can make meat out of vegetables, why can’t we make vegetables out of meat?’ We’re going to introduce to the world a category we call ‘megetables’—we’ve applied for trademark. Our first vegetable is going to be the marrot.”
It’s a carrot made of meat.
Get the story and see the pictures here.
