Apple to Sponsor Super Bowl Halftime Show

Apple Music has signed a long-term agreement to sponsor the NFL Super Bowl Halftime Show starting this February, CNBC reports.

The league said in a statement the first Apple Music Super Bowl Halftime Show will take place on Feb. 12, 2023 in Glendale, Arizona. No musical guests were announced.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s Senior Vice President of Partner Strategy, said in a statement. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

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